Title: Co-Founder of the 100 Day Reality Challenge

Gender: Female

Age: 32

Sun Sign: Leo

Chinese Sign: Fire Snake

Location: London

Lilou Mace (born Aurelie Mace, on the 20th of August 1977) is a French-American author, socialite, TV host and international Internet self-improvement guru, a prominent proponent of the “Law of Attraction” and a co-founder of Law-of-Attraction-based Internet community, The 100-Day Reality Challenge www.CoCreatingOurReality.com.  Her website describes her as an “Oprah-inspired 2.1-million-view YouTube phenomenon” www.LilouMace.com.

Using Internet social networking sites and tools, such as  YouTube www.LilouMace.com,Twitter www.twitter.com/liloumace and Facebook, http://www.facebook.com/liloumace. Lilou has built an online following of thousands (she had 4,600 subscribers to her YouTube channel http://www.youtube.com/user/liloumace on 25 June 2009).

Lilou believes that we can fulfil our potential and manifest our dreams by focusing our thoughts on what we want, as opposed to dwelling on what we do not want, in accordance with the  Law of Attraction (as popularized in the movie and book The Secret).   Her mission statement indicates that she aims, amongst other things, to “inspire, motivate and empower millions of people to pursue their dreams” and to “help spread joy, freedom and empowerment”.

In April 2009 she self-published I Lost My Job and I Liked It: 30-Day Law-of-Attraction Diary of a Dream Job Seeker.    
 
Lilou’s Youtube videos (over 550 videos with over 2.1-million views by 15 June 2009) document her participation in the 100-Day Reality Challenge, www.Cocreatingourreality.com described in more detail below, and also include  interviews with popular self-improvement authors from all over the world.

Early Life and Studies
Lilou was born in Santa Barbara, California, to French parents, Jean-Yves Mace and Irene Martin. Moving back to France and celebrating her first birthday in a transatlantic flight, Lilou grew up primarily in France Nantes and  Cholet) and in the United States Scottsdale, Arizona, until 1996 when her studies helped her fulfil her passion to travel, discover new cultures and gain the International experience she had been longing for.

During her four-year Bachelor degree in European Business Studies (1996-2000), Lilou studied in ESC La Rochelle and Oxford Brookes University, and wrote her final year dissertation on  “How to create a strong brand online”, graduating in 2000 with honours. Her major in International Marketing led her to increase her Internet and marketing skills during a 14-month internship for  Nortel Networks in Mainhead, UK and in Silicon Valley, California, US.
Between November 2000 and October 2006, Lilou resided in Florida, mainly in Fort Lauderdale, after which she moved to Chicago, where she went on to meet her role model Oprah Winfrey, start her own cable TV show, initially called “My Juicy Life” (and then “Live a Juicy Life”), living there until the end of July 2008.

Career
Lilou has embarked on various projects explicitly aimed at helping people and companies fulfil their potential, notably  the 100 Day Reality Challenge, MpowerU and her book I Lost My Job and I liked it: 30-Day Law-of-Attraction Diary of a Dream Job Seeker.  A subjective appraisal of the many comments posted in response to Lilou’s work suggests she has established herself in the public mind as a well-liked, humble, moving, funny and perceptive Internet personality, ably demonstrating the style of leadership she believes the world desperately needs (according to I Lost My Job and I Liked It), and is becoming a significant proponent  of the Law of Attraction, alongside prominent names such as  Esther Hicks, Rhonda Byrne, Bob Proctor, Wayne Dyer and Louise Hay.
Interested in the power of brands and their influence on our daily lives, between January 2000 and June 2008, Lilou owned a company called Emotional Brands.  Emotional Brands’ services included online branding, website design and online marketing.

Emotional Brands’ international portfolio of clients included leading brands in the hospitality and motivational industries, and was this young CEO’s first attempt to bring her two main passions together: travel and inspiring people. 

 In 2003, Lilou started to live her true passion after she founded MpowerU, a small company providing an inspirational online portal to promote book authors, motivational seminars, and teachings, in one free archive for all to access.
This lead to her co-founding the popular 100-Day Reality Challenge, also known as Co-Creating Our Reality (CCOR) with Sandy Grason, author of Journalution and Laura Duksta, author of the best-selling children’s book I Love You More.

Co-Creating our Reality
Co-Creating Our Reality (CCOR) is a global online community that describes itself as “putting the law of attraction and other universal laws and principles to the test”. The  CCOR 100-Day Reality Challenge is an experiment rooted in a belief that through collective thoughts, words and actions, a new and better world can be achieved. The 100-Day Reality Challenge “addresses the fact that while the self-help industry is huge, most people don’t have the structure needed to act on the concepts”. On this website, you can follow users from all over the globe during their 100-Day Reality Challenges through blogs and video blogs as they put the Law of Attraction to the test.

Internet TV Host
In 2006, Lilou started to video-blog on YouTube. Since its establishment her channel there has become increasingly popular , for example, her video Quick and Effective guided visualization” has clocked over 120,000 views and, and Using the Law of Attraction to meet Oprah Winfrey” over 100,000.

Lilou met Oprah Winfrey shortly after moving to Chicago, Illinois, in the United States. In November 2007, Lilou Mace was in the audience of the Oprah Show on the theme of “Dream Jobs”. She claimed to have used her manifestation techniques to attract last-minute tickets to the show and to meet Oprah Winfrey, which, after the show, she did. Lilou states that this experience changed her life, making her more determined to live her dreams.

She details her experiences meeting Oprah (four times, including at the premier of The Secret) and other big names, such as Jack Canfield and Rhonda Byrne in her YouTube video playlist “Meeting Oprah Winfrey: from dream to reality”.
A few months later, with no television or broadcasting background, Lilou went on to produce and host a cable TV show called “My Juicy Life”. She states:
“Inspired by Oprah, I started on CAN TV, public access TV, free for all Chicagoans. I put together a team of volunteers and starting airing in January 2007 the first episodes of “My Juicy Life”  which then become “Live a Juicy Life” aimed at inspiring people to fully live their purpose and passions in life, to ‘live a juicy life’ as I like to call it. We interviewed inspiring authors such as Sandy Grason, Judith Wright, John Gray, Sonia Choquette, and Karyn Calabrese. The apprenticeship was not easy but as I was stepping outside of my comfort zone and unlocking new potential, new doors opened up.”

One of her dreams is to host a daily television show that will “empower millions of people to live fulfilled lives”. She envisages interviewing extraordinary and inspiring people in their natural environments, wherever they live, from Amazonia to Nepal.

Publications
In July 2008, Lilou was offered a position In London as Internet Marketing Director for a luxury hotel sales-and-marketing company based in the United Kingdom. She moved back to Europe to take up this position, and only seven months later, on 16 February 2009, lost her job . The event proved to be life-changing and, in Lilou’s eyes an entirely positive development. It inspired her to put the Law of Attraction to the test and write her first book I Lost My Job and I Liked It: 30-Day Law-of-Attraction Diary of a Dream Job Seeker (first published as ISBN 978-0-9562546-0-3). Turning the loss of her job into a promising career as a writer and publisher in under two months, Lilou announced the publication of her new book at the 2009 London Book Fair, and was congratulated by Mayor Boris Johnson for “turning [her] job loss to good economic account”, an event she documented on YouTube. 

The first copies of her book were printed at the London Book Fair on the Espresso Book Machine 2.0, destined for a Blackwell bookstore, a fitting birthplace for a book by former Internet Marketing Director Lilou whose use of modern communications technology was fundamental to the creation of “I Lost My Job and I Liked It”.  She recorded her thoughts on her iPhone and  the Flip video camera, and used the Internet (and, she says, the Law of Attraction) to source a transcription typist in the Philippines, the book’s Edinburgh-based  editor, Dr R Eric Swanepoel, the typographer, Gerry Hillman (also Edinburgh-based), and London-based collaborators, photographer Jack Latimer, fashion designer  Jeminee and Artistic Director , Marc Holland (who designed the book’s cover).

Lilou’s vision is to have I Lost My Job and I Liked It turned into a Hollywood movie.


Job Loss an Opportunity

Lilou comments:
“When I was fired from my job with a London-based company, a job I had left Chicago for only a few months previously, I realised that the moment had come to put everything I had learnt to the test.  I felt it was meant to be, and I want others in similar situations to feel the same way.

“I had used the Law of Attraction to meet Oprah Winfrey, and she had inspired me to launch my ‘Live a Juicy Life’ TV show in Chicago.  I had co-founded the international ‘Co-Creating Our Reality’ Internet community.  I had built up a following of thousands on Youtube.  Until I was fired I had not, however, had the courage to risk everything and put my belief in the Law of Attraction and all my skills and knowledge (visualisation, meditation, reiki, healthy eating etc) to the test.  It was time to follow my heart 100% and demonstrate to myself and others that these things work!”

Urgency

“The economic crisis has seen millions of people lose their jobs, and millions more cling in fear to jobs they do not like. The book is, to some extent, is about its own genesis, but, most importantly, it demonstrates, in an accessible and original way, how all of us can lead more fulfilling lives and find our dream jobs, jobs that allow us to express our uniqueness.  It also shows people how to find supplementary income streams while they are working towards such dream jobs.

“I was guided to self-publish in order to help people as soon as possible and the contacts and technology to enable me to do this appeared as if by magic, and I am confident the publicity will work that way too, because that is the Law of Attraction!”

To the best of Lilou’s knowledge this is the first time anyone has illustrated the workings of the Law of Attraction by publishing such a day-by-day, step-by-step journal:

“I think the book is strengthened by the fact that I am honest about my doubts and fears.  People will see that I am not a superwoman.  I am an ordinary woman, but lucky in many ways.  I am grateful to have experienced hard times and setbacks as well as good times and successes, because, as people will see, many of the best lessons come from the bad times.

“My mission is to empower millions of people to lead happy and fulfilled lives.  I hope my book will contribute to this.  I have ideas for several other books and have already started the next one!”

Guided Visualization CD

Lilou has recorded several daily law-of-attraction visualization mp3s to “help people attract their dream jobs; restore their natural weight, set daily intentions and shift their moods”. Her “gentle yet powerful visualizations” are one of the daily practices Lilou uses in her life “to manifest her dreams”. The tracks were recorded and commercialised in 2009  as “Law-of-Attraction Visualizations and Meditations”.  Other practices of Lilou’s include creating vision boards, video-blogging, participating in the  HYPERLINK “http://www.cocreatingourreality.com” 100 Day Reality Challenge, masterminding, journaling, “being grateful and taking 100% responsibility in her life”.


Personal Life

Lilou Mace is single and lives in Central London, England, United Kingdom. Lilou is often seen at the Rooftop Gardens (Sir Richard Branson’s Club).  Lilou regularly races in half marathons and raises money for charity, including Cancer Research. 

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